Redesigning Dida’s Brand Messaging for Global Reach

My team and I turned Dida’s brand update into a modern, clean, and clear website built for simplicity and ready to scale across European and American markets.

Dida Website

Dida, already a leader in the APAC travel distribution space, launched a refreshed brand identity aimed at expanding into Europe and North America. I was brought in to translate this new brand into a digital experience that was modern, uncluttered, and scalable—reflecting Dida’s extensive service offerings without overwhelming new audiences.

I led a cross-functional team in:

• Defining the website architecture and messaging hierarchy to spotlight core strengths: tech-first approach, global reach, and human support
• Creating a clean, minimal UI that balances simplicity with depth—supporting discovery of flights, hotels, API integrations, and marketing services.
• Developing content messaging aligned with the brand’s value pillars: “Simplify • Tech-driven • Powered by people”
• Ensuring a flexible design system to easily scale pages for different audiences (hoteliers, tour operators, DMOs, global distributors).

The result is a robust, scalable web platform that showcases Dida's heritage and future vision with clarity and confidence.