Revitalizing Web Experience for Expanded HotelTech Services

My team led the strategy, messaging, and full-site build to reflect Roiback’s evolution from a booking engine specialist to a full-service digital HotelTech provider.

Roiback Website

Roiback, an award-winning HotelTech company, evolved its offering to include web design, digital marketing, contact center, loyalty solutions, consulting, and automation platforms. With a new brand direction in place, they required a website overhaul that clearly communicated this expansion while preserving clarity, cohesion, and appeal to hoteliers worldwide.

I headed the effort—leading my team through:

• Messaging architecture crafted to showcase Roiback’s full-service suite without losing branding clarity.
• Modern, spacious UI that projects professionalism while maintaining intuitive navigation and trustworthiness.
• Modular page structure allowing each service—Booking Engine, Web Design, Digital Marketing, Contact Center, and Loyalty—to stand out clearly and interlink effectively.
• Global-readiness capabilities, supporting multiple languages and markets across 50+ countries and 2,000+ hotels
• Performance-first build with SEO, load speed, responsiveness—all optimized to Roiback’s technical excellence (e.g., <2 s load, 99.9% uptime)

This rebuilt website turned the brand refresh into a high-performing sales and trust engine, built to keep loyal clients and open doors to new markets.