01

NAME

James Metzger

ROLE

Marketing Expert

EMAIL

hi@jgmetzger.com

©2025 James Metzger | ESX9191215R

01

25% Loan Production Increase Through Personal Branding Strategy

Marc Bui, owner of Thrive Lending Group, had a strong reputation in his local market, but his online presence didn’t reflect that. I recognized this as a missed opportunity, and built a personal branding strategy designed to scale his trust, visibility, and lead generation through Instagram.

I led the strategy and coached Marc directly, helping define his brand identity and align content with his business goals, while my team executed content creation, engagement, and performance tracking.

^15,000%

Instagram followers grew from under 400 to over 60,000 in 6 months

8.6M+

Organic video views driven by consistent, on-brand content

40+

Qualified leads/month. Warm inbound leads generated directly through Instagram DMs and comments

25%

Increase in Loan Production. Personal brand strategy directly contributed to business growth

Here’s what we delivered:

  • Strategic Coaching & Brand Positioning
    I worked with Marc in 1-on-1 video sessions to translate his offline strengths into a consistent digital persona—refining messaging, tone, and content structure.
  • Custom Content Creation
    I wrote all of Marc’s content, focusing on education, entertainment, and conversion. I also oversaw my team as they handled video editing, posting, and feed design, ensuring everything stayed aligned with the brand strategy we set in motion.
  • Audience Growth & Engagement
    We grew Marc’s following from under 400 to over 60,000 in just 6 months, reaching more than 8.6 million people organically and building a thriving community around his expertise.
  • 1100% ROI & 25% Loan Production Growth
    By turning attention into action, Marc saw a 25% increase in loan production and an ROI of over 1100%, showing just how powerful strategic personal branding can be at scale.